Prioritize the preparation
Review cleaning, repairs, lighting and furniture layout. Separate essential work from optional improvements; compare cost and timing before authorizing a project or outside provider.
Seller marketing
A clear plan to market your home.
Review the preparation, pricing, presentation and follow-up before your home goes on the market. The scope, budget and timing are agreed with you.
START WITH YOUR PLANS
Decide what the sale needs to achieve.
We start by listening to your plans, then consider the home’s condition, timing and budget together to shape its preparation and presentation.
Nana’s published home tours and neighborhood videos provide examples of how she explains spaces and local surroundings. For your property, the proposed photography, video, staging and promotion are reviewed with you before work begins.
Agree on the plan before launch
Timing
Target launch date, occupancy and moving needs.
Preparation budget
Priorities, estimates and who approves each expense.
Presentation
Selected media, factual details and publication timing.
Access and updates
Showing arrangements and how progress will be reviewed.
PREPARATION & LAUNCH
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Four decisions before going live.
Position the price
Compare relevant recent sales and competing homes, accounting for condition, layout and location. Discuss an initial asking price and when to review it against market response.
Prepare the presentation
Choose photography, walkthrough video and supporting information that explain the home clearly. Confirm the selected production services, costs, access and schedule before booking them.
Confirm the distribution
Agree on MLS publication through the brokerage and the appropriate online channels. Website and social content, including YouTube or Instagram, are selected for the property. Any paid advertising needs a separate agreed budget and scope.
AFTER LAUNCH
Use feedback to guide the next decision.
Agree on private-showing and open-house arrangements where appropriate, including notice, access and preparation. Review questions from buyers and agents alongside showing activity and changes in competing inventory.
At the agreed check-in, consider whether the photos, description, access arrangements or pricing need attention. Views and likes provide context; they do not establish buyer readiness or guarantee an offer.
OFFERS & FOLLOW-THROUGH
Compare the terms, not just the price.
When offers arrive, review price alongside financing, contingencies, proposed dates and requested concessions. Nana can help organize the comparison and discuss questions with the other side; the seller decides which terms to accept or counter.
After agreement, keep track of the inspection, document and closing milestones with the transaction team. The plan should make responsibilities and the next decision clear at each stage.
PREPARE FOR THE FIRST CONVERSATION
Bring the details that affect the plan.
Start with your address, preferred timeline, recent improvements and any known condition concerns. Add current occupancy, access restrictions and the preparation budget you have in mind. You can begin with what you know and fill in the rest together.